I'm Amanda, your brand strategist for authors and creative go-getters. For ten years, I trekked through the corporate jungle, navigating marketing and business development. It was a wild ride, but it taught me one thing for sure: strategy is key, no matter what you're selling.
Fast forward a few chapters, Nights and weekends were spent freelancing, helping friends, family, and local shops build their dream brands. Then, back in 2021, I started my own bookstagram account and rediscovering my passion for books. That's when I saw a glaring omission: a lack of strategic branding and web design specifically for authors, publishers, and creative business owners like you!
So, I grabbed my metaphorical pen and adapted the branding strategy playbook for my fellow dreamers. From scrappy freelancer to full-blown entrepreneur, I built Paper Anchors, my very own creative studio!
Why do I love what I do? Because I've been there, friend. The struggle of feeling lost and unsure of your brand is real. Constant re-branding and second-guessing can leave you paralyzed, hitting the brakes just before launch. But hold on! The world needs your story, your service, your product! That's where I come in. I take your brilliant ideas and weave them into a brand story that's both cohesive and captivating. Think of me as your personal hype-woman for business, boosting your confidence and helping you unlock your brand's full potential!
Hold up! Before you dive headfirst into website templates and Pinterest color palettes, let's chat strategy. Sure, a beautiful logo is eye-catching and templates can get you started, but a website that truly converts readers into fans, or visitors to buyers? That needs a secret ingredient.
(Cue dramatic music!) That secret ingredient is strategy. No pre-made website can capture the magic of your unique story and target your ideal readers like a laser. Think of it like the difference between a generic grocery store flyer and a mouthwatering recipe that makes you crave your next book!
I don't just create pretty pictures and websites; I craft brands with a clear purpose and a laser focus on your target audience – just like the laser focus you have for chasing your dreams! This strategic foundation is the confidence boost you need to take action, show the world your amazing work, and go after what you deserve!
Work with me
Based in Gulf Shores, AL and serving clients worldwide
We believe in the power of story. Through intentional design, we help authors, creative freelancers, and small businesses tell theirs, forging connections with your ideal audience that ignite action (and boost income!).
Are you driven by purpose and vision? Ready to translate your dreams into a brand that reflects the heights you'll reach? We're your fearless partners in building a captivating online presence.
Marie Maravilla
- Dark Romance Author
Morgan Elizabeth
- Contemporary Romance Author
Steffanie Blais
- Suspenseful Romance Author
Jennifer L. Strand
- Historical Romance Author
Britt Cooper & Erin Dulin
- YA Fantasy Authors
Alchemia Skin
- Wellness Spa & Esthetician
Trade Wind Logistics
- Trucking & Logistics
I am seriously so lucky I came across her profile/site. First of all, she's professional and clearly knows what she's talking about when it comes to branding and design. Every decision and asset sent over is thought out and she NAILS the brand assessment. She brought tears to my eyes (and as an Aquarius, that's hard to do.) when I read what she sent over. Also, I am majorly impressed at how she dedicates herself to making every client look different. You don't have to worry about receiving a regurgitated design. She's stuck with me 4ever.
"Working with Amanda exceeded my expectations."
I am so happy I chose Amanda to design my author website and brand strategy. Her invaluable knowledge in branding and design, and her creative ability to take my scatter-brained ideas and Pinterest boards and turn it into one cohesive design made me feel very confident in our partnership. Before working with Amanda, I had no idea I'd need her, but by the end there was no doubt I needed her on my team! If you are an indie author, like me, you definitely need Amanda in your corner. You will not regret it!
she knew me, my brand, and my book."
"I felt like
"It was an absolute pleasure to work with her! We had the privilege of working with Amanda when she illustrated our series map, and we could not have dreamed up a more stunning design! She’s incredibly talented, creative, and communicative, and delivers everything promised and more to her clients. Amanda went above and beyond for us, adding details to her work that even helped inspire facets of our storytelling for future books."
excellent communicator on these projects."
"She has an incredible creative eye and an
Amanda's been a client of mine for over a year, and when I decided to launch my own esthetics company, she was the first person I turned to for help. Amanda created an incredible brand identity that perfectly captures my vision. Plus, she taught me how to effectively use this branding in a targeted marketing strategy, which has been absolutely invaluable!
gave my brand the roadmap it needed."
"Amanda's in-depth strategy
delivered an exceptional yet affordable solution, showcasing her genuine dedication to nurturing small business growth. Paper Anchors not only met our brand strategy, design, and website needs, but transformed our business and our experience."
corporate branding strategy...
"Amanda's background in
I proudly call myself a dog mom to two huskies and am currently transforming my cottage into a cozy, artsy retreat. I'm always experimenting with budget-friendly ways to recreate the quirkiest Pinterest inspirations.
So, whether you're eager to revamp your website, seeking expert advice, or simply want to chat about your favorite book, I'm here and excited to make your online journey as smooth as possible. Let's collaborate and create something truly awesome together!